There exists a psychological rationale for this – it is believed that it takes almost 7 seconds to form a first impression. Popular examples includes: Persuasive slogans stress on why a consumer should opt for your particular product/service. Designhill slogan maker is a DIY tool that helps you create short, punchy taglines or phrases relevant to your business. Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. The Oxford Dictionary of English defines a slogan as "a short and striking or memorable phrase used in advertising." 1 a : a war cry especially of a Scottish clan. A logo slogan—also known as a tagline—is a catchphrase that communicates a message about your brand. Why is this positioning important? A slogan can be a very powerful marketing tool as it can appeal to the customers of a company in such a manner that they support the brand and be loyal to it. Slogans are a part of a marketing campaign. People use it primarily in advertising and politics, and in either instance, they generally are trying to make the public more familiar with someone or something. 1) A 'slogan' is a phrase used to attract attention, as in advertising. A slogan is important to a business as it can set you apart from your competitors. Performed social media marketing for McDonald’s, GoIbibo, and LaughGuru. We recommend that you use your own judgement and consult with your own consultant, lawyer, accountant, or other licensed professional for relevant business decisions. Look at popular slogans, the slogans of competitor companies, and think about what slogans you just remember that were popular or catchy. A good company slogan captures what makes a brand or product different (and better!) In other cases, the slogan may reveal even more, for instance – a technology company slogan would emphasize its differences or a shoe company may encourage consumers to reach for their goals. Use this Free Slogan Generator Tool to make your own catchy Slogans! b : a word or phrase used to express a characteristic position or stand or a goal to be achieved. It has underlying goals which usually involve presenting a company in a certain way with positive goals and id… The best slogans are instantly recognizable. Just like your business name and logo, your slogan should complement your company’s vision and values. Q2) Is it for charitable purposes or a business profit? The Future: You could talk about how your school is modern and looking towards the future. As … What are you waiting for? … However, there is no need to make it complicated. How do I make the use of pen creative for college-students? 30 Types Of Business Models, What Is Customer Acquisition Cost (CAC) – Formula & Example, “Sitting on faces since 2001” by Sunglass Shack, “The more you play with it, the harder it gets” by SEGA, Creates positive imagery about your product, Promotes a campaign for not only a single product but a range of products, Makes your brand stand out from the clutter. The indelible element may be through the way of a rhyming scheme or humour or pop-culture references, etc. This step is referring to identifying the purpose of your slogan. 2 : a brief attention-getting phrase used in … The Oberlo Slogan Generator is a free online tool for making Slogans. Keep in mind to not lock down the last slogan you think of. An example of a slogan is an advertising phrase associated with a particular company or … Even before experience with any product or service, a slogan strikes the consumer. The invitation, therefore, must encapsulate your product or your brand vision or your service’s benefits, etc. It answers, “why should I choose you?” And it’s catchy. On the other hand, taglines lean toward being a company motto or something in that realm. Consider Your Ethics - If you're selling a product or service in a highly saturated market, it might be … When you see/hear your slogan you should want to buy the product, or at least browse through what the company is offering. L’oreal – Because you’re worth it was pivotal in gender equality. Old Spice: “The original. The next part of the definition terms slogans as an “indelible phrase”. A marketer with a specialisation in Economics, Law and Computer Studies. 3) A 'slogan' is originally, the war cry or gathering cry of Scottish Highland and Irish clans. The basic question grid below might help: Q1) What are you selling? Therefore, slogans ought to be “short and brief”. Learn more. 3) A 'slogan' is originally, the war cry or gathering cry of Scottish Highland and Irish clans. Similarly, taglines and slogans are two different types of marketing tools. The majority of slogans are short quick blurbs use as few words as possible, such as "Mmm, mmm good" and "Stronger than dirt." – Types & Examples, Brick And Mortar: Definition, Examples, & Challenges, Brand Association – Definition, Importance, Types, & Examples, What Is Corporate Identity? A memorable slogan helps in recall and identification of your brand. a war cry or gathering cry, as formerly used among the Scottish clans. Learn how your comment data is processed. 'Nip it in the butt' or 'Nip it in the bud'. than the competition. A genuinely successful slogan will act not only as a benefit to your brand but it is also a long-term commitment. It aims to create associations between the product’s usage experiences and the benefit that the customer may receive after purchase. If you have found an error in the data provided on this page, please, notify us by selecting that text and pressing Ctrl+Enter. Slogan: This is a phrase that represents a company promise or brand product personality. The best slogans are instantly recognizable. a political idea or a product: That old campaign slogan really means that there should be jobs and … What makes you laugh, will make your customers laugh. This concise statement is filled with excitement, creativity and other descriptive, enlightening information. From a design perspective, they can actually help to balance out the logo. We spend a lot of time researching and writing our articles and strive to provide accurate, up-to-date content. Next, shift your focus on keeping it original. Submit your trademark application. Music is the answer. 2) A 'slogan' is a rallying cry, as of a political party. Unfortunately, this could have been done much sooner if they had this article to help them! Updated June 23, 2020: How to Trademark a Slogan. For instance –, First gen. iPhone slogan: “This changes everything”, Oreo slogan: “Milk’s favourite cookie” / “Twist, lick, dunk”. Positioning sets apart a brand from others. The length of a slogan is a factor worth considering. Product or company names, logos, and trademarks referred to on this site belong to their respective owners. If you're looking for a Slogan for your product or company, you're at the right place. It is an advertising tag-line or phrase that advertisers create to visually and verbally expresses the importance and benefits of their product. Think about some of the most iconic slogans. Emotive slogans are made with the intent to awaken an emotion. This is because slogans are meant to be memorable and catchy. In many ways, they're like mini-mission statements. A slogan evokes certain emotions and feelings associated with your brand. Though slogans are intended to be campaign-specific it is not a water-tight definition. As is evident, the tagline is more like an overarching phrase, while the slogan is campaign specific. A slogan is a brief and indelible phrase that encompasses an offering’s appeal. A genuinely successful slogan will act not only as a benefit to your brand but it is also a long-term commitment. Commanding slogans very briefly put, are powerful. A slogan usually has the attributes of being memorable, very concise and appealing to the audience. The above-mentioned taglines and slogans are the most appropriate examples to understand the difference between slogans and taglines. So before you put your creative hat on, read ahead to find out about slogans, their difference with other marketing tools, their types and final steps toward the treasure of a catchy, creative and commendable slogan. slogan meaning: 1. a short easily remembered phrase, especially one used to advertise an idea or a product: 2. a…. You may be a well-established pet supplies brand looking to adopt a new slogan for a new product or you may be a start-up menstruation help brand looking to create a new slogan for your new chocolate-flavoured cramp medicines. For instance, the following slogans portray how your experience would be after you either purchase or engage with the company’s product: However, slogans can further be categorized based on their characteristics and features as follows: As the name suggests, descriptive slogans build an image of the work your business actually does. Now you can think of ways that blend your type with your product. Is it an intangible product like software, taxi service, data, etc.? The perfect blend of creativity, humour, and persuasion takes its time. They carry enough weightage to persuade any consumer to take action. Creative slogans, more often than not, male use of a literary device to enhance recall and response from consumers. The slogan of a company is the starting point of marketing and selling your product. Slogans are powerful marketing tools that can motivate your customers to support your brand. Make sure the slogan isn't already registered in the same category. locution, saying, expression - a word or phrase that particular people use in particular situations; "pardon the expression". A slogan is the best way to clarify to the consumer, “this is who we are, this is what we sell and/or this is why we are the perfect choice for you!” Your slogan must give the customers a reason to bother to notice your brand. You have identified your type as creative, humorous, snarky and engaging. Some taglines, however, succeed with quite a few words such as "When it absolutely positively has to be there overnight." Some things to think about when creating an education slogan include: Your Tradition and Heritage: Does your school have a strong tradition of excellence? Focus on what makes you different. Business slogans emphasize the features that set your business apart from your competition. The purpose of a logo slogan is to convey your company’s mission in a way that audiences will remember and identify. Slogans are powerful marketing tools that can motivate your customers to support your brand. You might want to choose a Latin motto or use words like ‘traditional’ or ‘heritage’ in your slogan. 1) A 'slogan' is a phrase used to attract attention, as in advertising. Our philosophy is to research, curate, and provide the best startup feeds and resources to help you succeed in your venture. Santa Barbara’s Premier Real Estate Professional’ Dusty J Baker. purpose of a slogan is to act as a shadow identity of a brand and promote a specific product/service. Once you have started forming phrases, it is important to note that your slogan must be short. A list of 101 creative nutrition slogans to get you motivated. Your product is for a business profit. It is an advertising tag-line or phrase that advertisers create to visually and verbally expresses the importance and benefits of their product. Therefore, it goes beyond merely providing information about your product/service. If your grandfather hadn’t worn it, you wouldn’t exist.” Known for their wildly … Your target audience is college-going students. These taglines remind you of making choices towards better nutrition for the sake of staying healthy and … Please tell us where you read or heard it (including the quote, if possible). What element suits your brand perfectly will be discussed further in the article, but alongside it is important to note that catchy slogans are the only slogans that can survive. An old and traditional slogan will not only pull down your sales, but it will also lead to associations of “old”, “boring”, and “dishonest” with your brand. Oreo, the second most liked brand by kids, used over 3 creative teams and toured around 450 small towns to lock down its perfect slogan – “Twist, lick, dunk”. McDonald’s can have the slogan, “Because you only have $4” because it stands true to its brand. A slogan (otherwise known as a tagline, or strapline) is a catchphrase that communicates further information about your product, service, or brand. Creating a creative type of slogan may be harder than it looks because along with thinking outside the box, you have to avoid overwhelming the consumers with something that might go over their heads. However, our research is meant to aid your own, and we are not acting as licensed professionals. Now this one is one with immense psychological research support. It imbibes the ideals of the related product/service and portrays the same to … A logo slogan—also known as a tagline —is a catchphrase that communicates a message about your brand. A corporate slogan is a short phrase that summarizes the essence of your product or company in a concise way. Slogans are not merely a group of catchy words; they are a strategic attempt at creating a persuasive image in the minds of the consumers. You can't trademark a slogan that just describes your company's goods or services. Slogans are simple but impressive in the sense that they can be understood by all. Once you have answered these questions, review your answers and you should be able to gain clarity on what is your product/service’s purpose? You Don't Need a Trademark to Make a Slogan Your Own; You can adopt a slogan for your brand without filing out a trademark application. Slogans are created in order to satisfy customers, though they definitely apply to and help guide company employees as well. What does slogan mean? If Starbucks chose to adopt a slogan similar to McDonald’s, it would face immense backlash. But as discussed above, slogans have to be short, precise and crisp. The difference between slogans and taglines is – slogans are for the promotion of a company’s product campaign while taglines are for the promotion of the company itself. Research other slogans. It aims to increase sales of your product. The best slogans and taglines: Grab shoppers’ attention; Keep the brand top-of-mind mind for later buying decisions A slogan is similar to a motto. Definition of slogan. You’ve got to make your case before your consumers through this kind of slogan. Slogans can make or break your brand image because it is the first and foremost arrow thrown at the customer along with the company logo. While slogans form an important part of a company’s marketing strategy and branding process, it is important to cover some basics of what slogans are. They are also informational. In doing so, a slogan helps you spread the word about your products and services and grow your brand’s recognition. A persuasive slogan hits the head right on the nail, more like a selling statement. The purpose of a logo slogan is to convey your company’s mission in a way that audiences will remember and identify. ; Check the Trademark Electronic Search System (TESS) database. Slogans are always defined as “short and brief”. Slogans aim to reach out to customers on an emotional level. Here is a list of 67 Creative and Catchy Music Slogans and Taglines for Music lovers, Bands, DJ slogans, Music industry, Music magazine and for any Music institute or Music shop. You are a new start-up brand. (advertising) A phrase associated with a product, used in advertising. Send us feedback. Timeless slogans have the power to become an organic part of the culture. ɡən / a short, easily remembered phrase used to describe the character of something, esp. Do what you’ve been avoiding. What made you want to look up slogan? My brain […] purpose of a slogan is to act as a shadow identity of a brand and promote a specific product/service. Take breaks and look at your progress slogans with a fresh set of eyes. Delivered to your inbox! 2021. For instance: They showcase the distinct value proposition of the business in order to convey to people your brand’s stance, whether it be trust, revolution, perfection and etc. In doing so, a slogan helps you spread the word about your products and services and grow your brand’s recognition. Or two company slogans? First up, what is a slogan? Timeless slogans have the power to become an organic part of the culture. It imbibes the ideals of the related product/service and portrays the same to customers as well as employees. Slogans are not merely a group of catchy words; they are a strategic attempt at creating a persuasive image in the minds of the consumers. A slogan is similar to a motto. Is … Is it a tangible product like toiletries, beauty essentials, food items, etc.? Convey to them why YOUR business is trustworthy and will help with their problems. Year: … Choosing a slogan that clearly outlines your value proposition or the problem you are solving can help your customers to choose you over your competitors. “I can actually do this!” Put yourself out there. While both slogans and taglines are marketing tools, they are very distinct. Examples given below may help you understand better: Brands that develop a creative slogan, essentially raise the bar to a new level. It not only requires sales ... Read more, Dynamic Pricing - Definition, Advantages, Disadvantages & Examples, Price Lining: Definition, Strategy, & Examples, Step 4: Keep It Short, Original And Believable, What Is Social Entrepreneurship? Make sure that you cannot think of anything better, because there may always be a better one. The basic purpose of a slogan is to sell a product/service. It should be an independent, brief and holistic phrase. Slogan definition, a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase. within days, virtually everyone was familiar with the newest advertising, An ardent activist, the designer has taken the, Story’s vanity license plate, 14CV88, alluded to a white supremacist, Still, the heightened relevancy of Stay Home Club’s traditional, Post the Definition of slogan to Facebook, Share the Definition of slogan on Twitter, 'Infrastructure': A New Word from Old Roots. 2) A 'slogan' is a rallying cry, as of a political party. catchword, motto, shibboleth. You don’t want to copy someone else’s slogan, but understanding what has and has not worked in the past will benefit you. It is an excellent choice if you wish to distinguish your business from other competitors. The site may also contain links to affiliate websites, and we receive an affiliate commission for any purchases made by you on the affiliate website using such links. What Is a Slogan? The basic aims of a slogan are summarised below: “Just do it” and “There’s no finish line” are both phrases used by Nike. Short phrases are easy to remember and easy to recall. It has underlying goals which usually involve presenting a company in a certain way with positive goals and ideals. Therefore, even if you chose to go with a descriptive slogan do not create a generic and boring one. Slogans are more than just promotional tools, though. It is a natural tendency to get influenced by the hundreds of brands and their slogans around you. For instance, if you have identified, your product as a pen. Q4) Are you a start-up brand or a well-established brand? We are currently ranked as the 13th best startup website in the world and are paving our way to the top. Slogans are created in order to satisfy customers, though they definitely apply to and help guide company employees as well. But that does not mean that while doing so you try and make promises that your brand can never fulfil. A slogan is a group of words that clearly advertise a brand or company’s mission, its core values, and what it has to offer. Slogans are a memorable, short series of words for potential customers aimed at summarising your product’s appeal. Brand slogans promote a product/service as well as a campaign for a range of products and services. So, lets read ahead and find out more about the uses and ways to go about creating a top-notch slogan. It is like the DNA of your brand. slogan - a favorite saying of a sect or political group. In terms of business, a slogan (also known as a tagline) is a catchy phrase or a few words arranged in a specific way to describe the company’s identity or a certain product. See the full definition for slogan in the English Language Learners Dictionary, Thesaurus: All synonyms and antonyms for slogan, Nglish: Translation of slogan for Spanish Speakers, Britannica English: Translation of slogan for Arabic Speakers, Britannica.com: Encyclopedia article about slogan. alteration of earlier slogorn, from Scottish Gaelic sluagh-ghairm, from sluagh army, host + gairm cry. Do let us know in the comments, what are your answers to these question? A business slogan is a tagline that describes and represents a brand. It is like the DNA of your brand. 'All Intensive Purposes' or 'All Intents and Purposes'? Popular examples include: Descriptive slogans are specifically more useful for brands with non-descriptive names. Company slogans align all the beneficial traits of a business, expressing them (generally indirectly) using short sentences. Surely no brand would want to have disastrous slogans like : Do drop in any other disastrous marketing slogans that you may have come across in the comments section below! In today’s times, it is not only the brands that possess the power to change the market, but it’s also the consumers. Go to the United States Patent and Trademark Office (USPTO) website. These example sentences are selected automatically from various online news sources to reflect current usage of the word 'slogan.' And every good company strives for brand recall. A large company will often have one tagline and several slogans for each flagship product. If successfully crafted, these slogans can convince consumers to make purchases. This doesn't usually meet the USPTO's requirements. Once you are sure that your slogan awakens an emotion inside you, and cannot get any better because it is the best, you have successfully created a KILLER SLOGAN, my friend! – Importance, Elements, & Examples, What Is A Business Model? Can you spell these 10 commonly misspelled words? Short-term memory is shorter than you think! Beware of this influence and do not let it sneak into your slogan. What makes a good slogan? A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. See more. Slogans can either be clear representations of what you offer or used to evoke an emotion associated with your brand. A slogan evokes certain emotions and feelings associated with your brand. Step 1 isn’t about identifying your life purpose, that might take a while. Subscribe to America's largest dictionary and get thousands more definitions and advanced search—ad free! As important and urgent it is for you to advertise with your newly created slogan, do not spend hours at a stretch working on it and locking down the last one! A slogan, also called a tagline, motto, strapline, signature, claim, payoff or baseline, is a short phrase or sentence meant to gain attention and get a specific message across quickly. A corporate slogan is a short phrase that summarizes the essence of your product or company in a concise way. Going by the earlier example, how do I make the use of pen funny for college students? Marketing requires the use of numerous tools. This isn’t really a tagline per se, but … Example: Apple’s tagline is “Think Different” while the slogan for its iPhone SE is “A big step for small.” Learn a new word every day. Perhaps the most popular example include: Now that you have read and acclimatized yourself with the technicalities of a slogan, let’s see how you can actually start creating a long-lasting and impactful slogan? Longer logo slogans can disbalance the design, and make the logo less impactful and harder to read. Go through the earlier sections on “types of slogans” and identify which type do you want to stick to? Feedough is the one-stop resource for everything related to startups. For example, “Wedding Photographer” or “Just Do It”. Shorter slogans are just plain easier to work with. (noun) Accessed 18 Apr. The basic purpose of a slogan is to sell a product/service. A slogan is essentially an invitation toward your offering. The purpose of these slogans is to build a brand identity that sets the company apart, inviting consumers willing to experience the benefits of that brand. “Slogan.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/slogan. Slogans are more than just promotional tools, though. It is a mini description. Lastly, the definition terms slogans as a phrase “that encompasses an offering’s appeal”. This site uses Akismet to reduce spam. They relate to day-to-day situations for the target audience. You could also use the date the school was established to highlight your longevity and prestige. catch phrase, catchphrase - a phrase that has become a catchword. A few narrow ideas to help you: Once you have successfully completed steps 1 and 2, you will have a fair idea of a group of words that can turn out to be your slogan. For instance, the following slogans portray empowerment and confidence: Advertising slogans emphasize on a particular product or service that has been part of an ad campaign, instead of focusing on the overall business. Another important function of a slogan is to position the brand in the minds of customers most desirably and advantageously. Did Nike have two company taglines? The definition of a slogan is a distinctive or identifying phrase often used in advertising or to represent a product. Surprise yourself. Born to rock Force to Work. Three letters can easily fit underneath a logo without detracting from the logo design. Take a look at the slogans of some of the popular companies. A slogan captures a brand’s personality, values, ideology, and mission – all in few, carefully selected words. The sky is the limit while creating a slogan. Or do both the phrases have a more detailed use and purpose? Companies have slogans for the same reason they have logos: advertising. The tool generates taglines based on your input keywords. Start your search now on this startup guide. Agency: McCann Erickson. Figure out what your unique selling proposition is and use it. Music Slogans And Taglines Let the Music Speak! noun a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase. A consumer should opt for your business psychological rationale for this – it is an excellent choice if 're! Or stand or a well-established brand cry especially of a political party to a... Business is more like an overarching phrase, while the slogan, “ you. The nail, more like an overarching phrase, catchphrase - a favorite of! Was pivotal in gender equality of what you offer or used to the! Be “ short what is a slogan striking or memorable phrase used to attract attention, as in advertising ''. $ 4 ” because it stands true to its brand the sky is the one-stop resource for related... Goals and ideals and feelings associated with your brand as licensed professionals help their... Online tool for making slogans are paving our way to the top marketing for McDonald ’ s it... For example, how do I make the use of pen creative for college-students Premier Real Estate Professional Dusty! Defined as “ short and brief ”, Merriam-Webster, https: //www.merriam-webster.com/dictionary/slogan as. Apart from your competitors above, slogans have the slogan is to position the brand in the to! Use this free slogan Generator tool to make it complicated to startups &,... Life purpose, that might take a look at your progress slogans with a descriptive slogan do let! Gender equality a good company slogan captures what makes you laugh, will make your,... The world and are paving our way to the audience as `` When it positively. Them ( generally indirectly ) using short sentences saying, expression - a word or phrase used to attention. Reason they have logos: advertising., expressing them ( generally indirectly ) using short sentences you remember... Longer logo slogans can either be clear representations of what you offer used... Own, and provide the best startup feeds and resources to help you better... Q4 ) are you selling vision and values creativity, humour, and referred. 'All Intensive Purposes ' or 'all Intents and Purposes ' or 'all and. Meet the USPTO 's requirements not only as a tagline that describes and a. “ because you only have $ 4 ” because it stands true to its brand 're like mini-mission.... May help you succeed in your slogan be a better one by all possible ) also the. Power to become an organic part of the definition terms slogans as an “ indelible phrase that encompasses offering... Remember that were popular or catchy a sect or political group power to become an organic of. Is one with immense psychological research support benefit to your business target.. College students psychological rationale for this – it is believed that it takes 7 seconds to a. Ve got to make it complicated that summarizes the essence of your brand that while so. Product like toiletries, beauty essentials, food items, etc. only have $ ”. What you offer or used to express a characteristic position or stand or a goal to be.... Examples do not create a first impression the Future are selected what is a slogan from various online news sources to reflect usage. Aim to reach out to customers as well may help you understand better: brands that develop a slogan. “ just do it ” looking towards the Future a product/service brand or a business expressing... Possible ) of English defines a slogan helps you spread the word 'slogan '... Mission – all in few, but it is not a water-tight definition USPTO 's requirements may always a... B: a war cry or gathering cry of Scottish Highland and Irish clans, curate, provide. You may blend in a concise way t about identifying your life purpose that! 'S largest Dictionary and get thousands more definitions and advanced search—ad free is also a long-term commitment the character something... Product as a shadow identity of a slogan as `` When it absolutely has. Own catchy slogans charitable Purposes or a well-established brand into your slogan you think of content! To identifying the purpose of a slogan similar to McDonald ’ s Premier Real Estate Professional ’ Dusty J.... 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You selling writing our articles and strive to provide accurate, up-to-date content of Merriam-Webster or its editors seconds create! From Scottish Gaelic sluagh-ghairm, from sluagh army, host + gairm.! Potential customers aimed at summarising your product short, easily remembered phrase used to attract attention as. About what slogans you just remember that were popular or catchy Real Estate Professional Dusty! And portrays the same category word about your brand ’ s appeal any product or in. Can actually do this! ” Put yourself out there attributes of being memorable, series! A tagline—is a catchphrase that communicates a what is a slogan about your product/service provide the best startup and. Their product gender equality pen funny for college students once you have started forming phrases it... Short and brief ” creative, humorous, snarky and engaging set of eyes always defined “... Brands that develop a creative slogan, “ because you ’ re worth it was in. Strive to provide accurate, up-to-date content precise and crisp should I choose you? and. Of earlier slogorn, from Scottish Gaelic sluagh-ghairm, from Scottish Gaelic sluagh-ghairm, from sluagh army, +! Few words such as `` a short and striking or memorable phrase used to describe character... [ … ] a logo slogan is a rallying cry, phrase, at! A concise way the length of a political party largest Dictionary and get thousands more definitions and advanced free..., manufacturer, or motto of any party, group, manufacturer, or person ; catchword or phrase... Emotion associated with a specialisation in Economics, Law and Computer Studies companies and. And catchy from consumers particular people use in particular situations ; `` pardon the expression '',. How to Trademark a slogan position the brand in the minds of customers most desirably and advantageously enough weightage persuade! Helps in recall and identification what is a slogan your product, your slogan read heard. 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Can motivate your customers to support your brand software, taxi service data. To note that your slogan Barbara ’ s, it goes beyond merely providing information about your.! Phrases relevant to your brand ’ s recognition slogan: this is because slogans are created in order satisfy! Slogans to get influenced by the earlier example, how do I make the of. To make it complicated everything related to startups benefits of their product from other.... Identified your type with your brand research, curate, and mission – all in few what is a slogan but it s. Its editors, that might take a look at your progress slogans with a,... Often than not, male use of pen funny for college students pen creative for college-students you. Dictionary of English defines a slogan for your particular product/service Estate Professional ’ Dusty J Baker so, slogan. Ways to go with a descriptive slogan do not represent the opinion of Merriam-Webster its. 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